Lego will stop advertising its products in the Daily Mail after a public campaign for businesses to stop funding newspapers that promote "hatred, discrimination and demonisation', the company has announced.
The Danish firm, which has previously run free giveaways in the newspaper, responded to the Stop Funding Hate campaign by tweeting: "We have finished the agreement with The Daily Mail and are not planning any future promotional activity with the newspaper."
It followed public pressure for companies to after pull their adverts from several right-wing newspapers after they ran controversial front pages on child refugees and the High Court judges who ruled that Parliament must be given a say on Brexit.
Lego is the first large company to agree to the campaigners' demands.
Great news. Good on Lego for rejecting that filthy racist newspaper.