Saturday, 18 April 2015

Daily Telegraph: The Tories must unleash their secret weapon. Spoiler: it's David Cameron

Daily Telegraph: The Tories must unleash their secret weapon. Spoiler: it's David Cameron

Article by Ian Birrell

This is an enthralling battle for Britain’s future. Yet the Tories seem reliant on the idea that a much-heralded shift in the polls will appear in the dog days of the contest, driven by concerns over Mr Miliband. Certainly, there is a small undecided slice of the electorate – perhaps three in every 100 voters – who instinctively dislike the Conservative Party, but trust it on the economy and prefer the Prime Minister to his Labour rival. These people could hold the difference between victory and defeat. They will need more than barbs and brickbats to win over.

Mr Cameron is famously at his best in deep water. Now he needs to put aside any caution, renew his sense of purpose, unleash his optimism and prove his desire to remain in office. As one leading Labour light said: “It is Cameron’s for the taking if he looks like he wants it.”


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