Saturday, 11 October 2014

Guardian: The unromantic truth: supermarkets aren’t dying, and that’s a good thing

Guardian: The unromantic truth: supermarkets aren’t dying, and that’s a good thing

Article by Jay Rayner

'For those minded to hate supermarkets and all their evil works, these have been sunlit days. With sales tanking at Sainsbury’s, Morrisons and Tesco, and the latter under investigation for overstating potential profits, some commentators have found the temptation to declare the end of big food retail just too hard to resist. We are apparently heading back to the days of Heartbeat and All Creatures Great and Small, when we all shopped locally, buying little and often from kindly shopkeepers who knew us by name.

It’s an appealing fantasy. That, however, is all it is. Sure, there may have been some increase in purchases from independent shops, but it’s from a very low base. Shopping little and often is generally a lifestyle choice for the affluent middle classes. Many people on low incomes don’t have that choice, or the time. And while it may be an appealing fantasy, it really isn’t a desirable one. Supermarkets are not going away, and for that we should be grateful.'

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